Advanced Graphic Design
Course Starts: April 24, 2013
For further inquires please e-mail firstname.lastname@example.org
Day & Time: Sunday and Wednesday evenings from 5:00-9:00PM
Length: 19 weeks; 2 meetings per week
Academic Hours: 140
Cost: 8800 ₪ + 200 ₪ Non refundable Registration Fee.
Payment by Cash, Check or Credit Card. All fees must be paid up to one week before the course starts. If paying by Credit Card, tuition may be paid in installments of no less than 250 ₪ /mo for a maximum of 10 months. If paying by check, checks must be paid in advance and can be post dated until the course completion date. Cash – tuition must be paid in full before the course begins. (For exceptions please call our office)
All acquired skills of the Basic Graphic Design will be taken into deeper practice with the second course. This course will be more project orientated. We will work out assignments in the different areas of graphic design (Brochure-Magazine Layout, Posterdesign etc), exploring more details and tricks of the individual programs.
We will be working in a group atmosphere, have common brainstorming, and by having more practice, will have the chance to gain stronger emphasis on our skills than in the first semester.
Besides a basic repetition of all acquired skills and knowledge of the first semester, the following topics will further be discussed in the second semester:
Structure and content of classes
Graphic & Design
• Typography Fine tuned!
A deeper look into the sensitivities of typography, the difficulties of how to properly mix types and type classifications.
• Creativity Techniques
Exploring the methods that encourage original thoughts and divergent
thinking, relevant for everybody working creatively.
• Gestalts psychology for Designers
• Overview about basic illustration and artistic techniques that are used
in modern Graphic Design:
– Markers and Pencils and other drawing tools
– Basics about light and shadow
– Using Photoshop/Illustrator for more detailed illustrations
• Overview of Design and Art History
In this context each student will write a short paper about a given
topic/time in design and art history.
• Field Trips: Printer, Museum
Structure and content of classes
Also here, we will go through a brief repetition of the 1st semester and the basics about printing, printing finishing procedures and further address the following issues:
• How to calculate design?
Basic calculations, working out calculation examples for the different areas
of design, licensing, and copyright.
• How to write briefings and prepare proper customer presentations?
Each student should prepare a well worked out presentation to present to the class for given assignment.
Yehudis Jacobowitz-Dick is a qualified graphic designer and illustrator who studied and graduated with the late Prof. Hans Seeger z”l in Munich, Germany, as best of her class. She has years of experience working as a freelance designer for various agencies in Munich (Germany) and since 2001 for her own studio in Munich – and Israel after her Aliya in October 2006. For over 7 years Yehudis was a free lecturer at the Macromedia Academy for New Media in Munich, teaching classes of Digital Media Designers, Media Designers Print & Non Print and Bachelor of Media Management. After her Aliya to Israel she helped establish the Graphic Design program at the Lander Institute in Jerusalem.
The teacher knew the material (Adobe CS5) so well and imparted her knowledge to us with clear and comprehensive instructions. There was hardly a question she couldn’t answer, and her patience with us at times amazed me.
Liz R, Jerusalem
“The course was great! Certainly exceeded my expectations, the teaching and organization were brilliant. I felt very at home in a friendly atmosphere.”
Dipesh K, India