Basic Graphic Design

Course Starts: TBA

For further inquires please e-mail mintz@lander.ac.il

Date and Time: Sunday and Wednesday evenings from 6:00-9:00PM

Length: 19 weeks; meeting twice a week

Academic Hours: 140

Teacher: Yehudis Jacobowitz-Dick

Price:8800 ₪+ 200 ₪ Non refundable Registration Fee.

Payment by Cash, Check or Credit Card. All fees must be paid up to one week before the course starts. If paying by Credit Card, tuition may be paid in installments of no less than 250 ₪ /mo for a maximum of 10 months.  If paying by check, checks must be paid in advance and can be post dated until the course completion date. Cash – tuition must be paid in full before the course begins. (For exceptions please call our office)

Table of contents

1. 1st Semester

1a–c. Content and Structure of the classes

2. The »Design-Aspect«

3. 2nd Semester

3a–b. Content and Structure of the classes

The Basic Graphic Design Courses will integrate and teach the basic programs in computer graphics today.

1. The Adobe Creative Suite  (current Version CS 4)

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign

• Adobe Acrobat Professional

2. Basic Design Principles

The classes will integrate exercises teaching the students about most fundamental basics of graphic design like proportions, color and color management, layout principles and raster systems, typography, morphology as well as basic principles about the printing industry. Careful attention in working out these exercises and discussing them in class should also provide the student with the option of putting together a first portfolio of works in the field.  Weekly homework and studies are required for this

1a.  Structure and content of classes

Adobe Photoshop

• Basics of using the Photoshop tools

• Working with layers

• Working with channels and channel masks

• Working with layer masks and layer effects

• Different file formats and their usage in web and print (resolutions etc)

• Basics of the Photoshop color management (RGB, CMYK, LAB)

• Intensifying of the basics, practicing the necessary care and

attention to detail needed when working for print products.

• More detailed work of retouching, colorizing and treating of

photo material.

• Composing

• Color management

Adobe Illustrator

• Basics of using the Illustrator tools

• Basics of  vector- and pixel based graphics

• Integration of other formats and working inside the

Adobe Creative Suite Workflow

• Working with text                                                   

• Using Illustrator for designs like logos and pictograms.

• Integration of  vectorgraphics into design ideas and

presentations

Adobe InDesign

• Basics of using the InDesign tools

• Creating a layout

• Basic principles of layouts and raster systems

• Working with text – Basics principles of typography

• Preparing more complex layouts (working with master pages etc.)

• Preparing a layout for print

• Print basics (Off-Set, Digital, CTP, letterpress, gravure printing, different forms of print finishing.

Adobe Acrobat Professional

• PDF Workflow, PostScript and Print Files

• Learning how to write PDF for print and web (Distiller adjustments)

• PDF file check for print (Color Separation, Fonts etc)

2. The Design-Aspect

In my many years teaching students, again and again I came across a common misconception:  people often confuse the qualifications of knowing how to use a program with the qualifications that a graphic designer has to have in general.

One of the most important aspects is that graphic design is much more than  knowing how to push the buttons …

In the professional world, one of the biggest problems students are confronted with, are agencies and design studios that very often want professionals that have a basic understanding of the design process.

The Lander Graphic Design Program provides an excellent opportunity to make that difference  Students will learn the ins and outs of computer design programs while discussing and incorporating design principals.   Students will learn to combine the design aspect, while learning how to use the programs in the most efficient way.

The framework of small classes builds a wonderful basis to brainstorm ideas together and give critical feedback and encouragement, as well as learn to deal with constructive criticism that is essential to this profession.