Marketing for Interior Designers

Course Starts: May 2, 2012

Day & Time: Wednesday 6:00– 9:00 p.m.

For further inquires please e-mail mintz@lander.ac.il

Academic Hours: 34

Length: 8 weeks; meeting once a week

Instructor: Yael Steinberger

Cost: 2200 ₪ + 200 ₪ Non refundable Registration Fee.

Payment by Cash, Check or Credit Card. All fees must be paid up to one week before the course starts. If paying by Credit Card, tuition may be paid in installments of no less than 250 ₪ /mo for a maximum of 10 months.  If paying by check, checks must be paid in advance and can be post dated until the course completion date. Cash – tuition must be paid in full before the course begins. (For exceptions please call our office)

COURSE DESCRIPTION

Aim: This course helps designers with limited or no working experience to understand the Israeli market and develop the tools necessary to get the first jobs and see them through successfully. We will define the job market for designers looking for employment in the field and for those aiming to be self employed we will map out target markets and client locating. We will also visit work sites and learn hands-on the practice of supervising a project.

Course Requirements:  Post design studies, a portfolio review of design exercise projects previously completed.

Course Work: 8 weekly lecture sessions -of 3 hours, weekly presentations of homework projects, construction-site visit.

WEEK 1                  Mapping out the Israeli design market and defining job opps

WEEK 2                  Locating clients and projects, networking

WEEK 3                  Price quotations

WEEK  4                 Handling clients

WEEK 5                  Project management: who, when and how

WEEK 6                  Maximizing your projects

WEEK 7                  Visiting a construction site

WEEK 8                  Case studies and trouble shooting