Payment by Cash, Check or Credit Card. All fees must be paid up to one week before the course starts. If paying by Credit Card, tuition may be paid in installments of no less than 250 ₪ /mo for a maximum of 10 months. If paying by check, checks must be paid in advance and can be post dated until the course completion date. Cash – tuition must be paid in full before the course begins. (For exceptions please call our office)

Web Design & E-Commerce: Building an Online Business

Program Overview

Building an online business in today’s hyper-connected web space can be a challenging task to say the least. You have only a few seconds to convince a web surfer to become a customer. It is crucial now more than ever to have the proper skills to build a website that attracts customers and generates income. Web design is more than just the fundamental mechanics of constructing a website. It is about knowing how to apply those fundamentals to increase revenue; whether for you or for a company. Lander’s Web Design & E-Commerce program gives you the skills you need to succeed in today’s tough job market, as well as what is needed to launch your own online enterprise.

Building an online store is akin to a regular brick-and-mortar store. There is a front sales room that contains the products, a salesman who informs you about what is the right product for you, as well as a back-office where the inventory is kept. In Web Design this equates to the initial web pages that the user interacts with, the business logic that directs the web user to the correct information and products, and the back-end storage of the user’s interactions and purchases. Lander’s Web Design & E-Commerce program covers each topic in depth to give you a well rounded education preparing you for implementing your own e-commerce business or for that of a company.

Program Technologies

This course covers basic and advanced levels of HTML, CSS, JavaScript, JQuery, PHP, MySQL, Flash and WordPress. You will learn how to use free and premium development tools such as Aptana Studio, Photoshop and Dreamweaver.

Audience

This course is for those individuals who are interested in learning new concepts and are looking for new challenges. It appeals to job seekers and entrepreneurs alike. No previous web design knowledge is required. However, a basic knowledge operating within a Windows environment is necessary.

Program Advantages

Not only will you learn all of the skills necessary to start a new career as a web designer, but also about how to make a website profitable on the web. Using WordPress as a vehicle to an online business you will learn about professional blogging, shopping carts, user membership, forum management, WordPress customizations, Search Engine Optimization (SEO) and Internet marketing. You will also use tools and learn techniques for taking standard template websites and converting them into rich and dynamic user experiences.

All courses are hands-on and project based.

Program Instructors

The instructors each have over 10 years professional experience in their respective course specialty. They have worked for commercial and government clients in Israel and abroad. This is a program taught by professionals to teach you how to be a professional. The instructors will not only teach you the fundamentals of the technologies, but will also give you the benefit of their vast experience and provide you with many tips, tricks and best practice techniques.

Program Topics

- Introduction to Web Design - Design, Basic HTML and the Industry

- Introduction to JavaScript & JQuery

- Introduction to Web Application Development

- Photoshop Interface Design and Flash

- Using Content Management Systems – Fundamentals & Customizations

- Search Engine Optimization (SEO)

- Internet Marketing

Students may register for the entire Web Design program or take individual classes

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Program Topic Descriptions

HTML

Hypertext Markup Language: This is the text that the browser interprets and uses as instructions for how to display a web page to the reader. It is the basis of every webpage and can be viewed if someone right-clicks on a webpage and selects “View Source”. This course will remove the complexity from understanding HTML on any webpage and teach the student how to understand the instructions and fix any possible errors. The various development tools used during the course aid in constructing HTML and usually the student only has to edit specific instructions and does NOT have to create all of the HTML code from scratch.

CSS

Cascading Style Sheets: These are files included in HTML pages that give special instructions on how to format a page. HTML tells how the page is to be structured, while CSS tells the page how it should be formatted. You can compare it to HTML says you should place a 2×4 piece of wood in that corner while CSS says it should be painted green. HTML says the title of the page should be located three spaces down from the top, but CSS says it should be centered, in an Arial font and bolded. Students will gain an understanding of how to create, modify and implement CSS in their pages to enhance its’ look-and-feel.

JavaScript

JavaScript is an object-oriented programming language that “activates” and makes a webpage more dynamic. HTML will allow the creation of static webpages that only present information but do not respond to any user interaction. JavaScript are the instructions behind the buttons and dynamic actions that we now take for granted in EVERY webpage on the internet. If you’ve ever clicked on a button and message popped up, or took you to a different webpage, you’ve used JavaScript. If you have ever submitted a form or entered your contact information only to be notified that you failed to enter some important information, you’ve used JavaScript. If you surf the web, you use JavaScript without ever realizing it. Students will learn JavaScript from the ground up and will learn how to create, edit and implement their scripts to activate their pages and make them more fun and useful. Every web designer must know some amount of JavaScript.

JQuery

JQuery is a lightweight cross-browser JavaScript library that emphasizes interaction between JavaScript and HTML. Used by over 27% of the 10,000 most visited websites, jQuery is the most popular JavaScript library in use today. It is a fast and concise JavaScript library which simplifies the creation of animations, communications to server requests, document transversing and event handling. jQuery is a development tool which allows for easier, faster JavaScript development.

PHP

Hypertext Preprocessor is a widely used, general-purpose scripting language that was originally designed for web development to produce dynamic web pages. For this purpose, PHP code is embedded into the HTML source document and interpreted by a web server which generates the web page document. It is a general-purpose programming language that is free to use. Because it is free and easy to learn it is one of the most popular programming languages used by websites today.

Their are similarities and differences between JavaScript and PHP. There are places they overlap and places that the other cannot venture. The specifics of how these two programming languages work together will be discussed in class.

MySQL

MySQL is a relational database management system that stores data for an application. It is a free RDBMS and, therefore, very popular in businesses. The student will learn how to create, manage and interact with a database, as well as how to connect it to the user interactions on a webpage.

HTML5

HTML 5 is the next-generation of HTML which is still evolving and will become the industry standard. HTML5 is designed to provide a comprehensive application development platform for Web pages that eliminates the need to install third-party browser plug-ins such as Java and Flash. HTML5 provides support for 2D graphics, multimedia, document editing, drag and drop, video playback, file storage and so much more.

HTML5 is an umbrella term for the next generation of web apps and how functionality will be expanded with better markup (HTML), better style (CSS), and better interactivity (JavaScript).

If you want to know the current trends, where the industry is going and why Flash is on its way out, you need to stay on top of HTML 5

WordPress

WordPress is an open source CMS/ Content Management System, often used as a blog publishing application powered by PHP and MySQL. It has many features including a plugin architecture and a templating system. Used by over 300 of the 10,000 biggest websites, WordPress is the most popular blog software in use today.

WordPress will be used as a project during the discussion of Content Management Systems. Students will learn how to setup, administrate and customize the out-of-the-box template, as well as how to install plug-ins. They will also learn about professional blogging and how to use WordPress to generate income and start an online business.

Content Management System

This is a software, implemented as a Web application, for creating and managing content such as HTML. It is used to manage and control a large, dynamic collection of Web material (HTML documents and their associated images). A CMS facilitates content creation, content control, editing, and essential Web maintenance functions. Wordpress will be used as a final project to tie together all of the skills that the student has learned over the course of the year.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (“SEM”) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Aptana Studio

Aptana Studio is an open source integrated development environment (IDE) for building dynamic web applications. It includes support for JavaScript, HTML, DOM, and CSS with code-completion, outlining, JavaScript debugging, error and warning notification and integrated documentation. Additional plugins allow Aptana Studio to be extended to support Ruby on Rails, PHP, Python, Perl, Adobe AIR, Apple iPhone and Nokia WRT (Web Runtime). It will be used by students in the JavaScript class as it offers a free alternative to Adobe’s Dreamweaver IDE.

Photoshop

Adobe Photoshop is a graphics editing program developed and published by Adobe Systems.

Dreamweaver

Adobe Dreamweaver is a web development application originally created by Macromedia, and is now developed by Adobe Systems. Dreamweaver is available for both Mac and Windows operating systems. Recent versions have incorporated support for web technologies such as CSS, JavaScript, and various server-side scripting languages and frameworks including ASP, ColdFusion, and PHP.

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